Mandurah E-commerce
Why start an E-commerce website? Is it worth the cost?
We answer these two questions, and provide some helpful resources to assist in making a decision that’s right for your business.
An E-commerce website also referred to as an Online store, is becoming the de facto place for consumers to look before they buy. If it’s easy enough, and attractive enough, they may buy then and there without the hassle of making a phone call or visiting a shop.
You can also offer Local pickup as a delivery option, which gives your Mandurah customers added flexibility.
There are a few types of platforms that you can use to run an E-commerce website including: Shopify, BigCommerce, Square, Etsy, WooCommerce, Magento.
These options are worth looking into, here are the most important features to look out for:
- Multiple checkout options (Paypal, Credit Card, Apple Pay, Google Pay, Instore purchase, Bank transfer)
- Ability to integrate with Google Shopping Ads
- Linking of inventory to Amazon, Ebay marketplaces
- Comprehensive order and customer management
- Shipping email notifications that include tracking number link
- Ability to implement the exact look and feel for your store
Your decision on cost, comes down to whether you want to do it yourself with a service platform like Shopify or BigCommerce, or pay a company to build it for you on a platform such as Magento or WooCommerce.
SEO
Search Engine Optimisation for your E-commerce website is critical, it’s important to ensure your store is indexed properly by Google.
This includes ensuring that your Categories, Product pages, Metadata, Internal linking are optimised, that you include a Blog for news and updates, maintain associated Social media accounts.
Further information about E-commerce website platforms, including their features can be found in this Wikipedia article: https://en.wikipedia.org/wiki/Comparison_of_shopping_cart_software